报告题目：Bullwhip Effect in an Industry When Demands across Firms are Interdependent

报告人：岳晓航博士，现为美国威斯康星大学米尔沃基校园（The University of Wisconsin-Milwaukee)商学院副教授，美国供应链管理协会、管理科学及运筹学协会和运营管理协会会员；主要从事供应链与物流管理、生产与市场管理和工业制造系统管理的研究工作。共发表SCI检索论文18篇，其中很大部分刊登在该领域权威杂志上。现任《Production　and　Operations　Management》杂志评审委员会成员，为二十余家杂志和出版社评审文章和书籍，在运筹管理领域做出了突出的成就。被列入美国名人录 (2004年至今) 。

Abstract：Bullwhip effect (BWE) in a serial supply chain has studied extensively in the supply chain management literature. Analytical research has quantified BWE at the firm-level and identified several drivers of it. Empirical research has documented the presence of BWE at the firm level but found mixed results at the industry level. Prior analytical studies have focused on a single independent firm and do not offer insights into how industry characteristics affect BWE. Furthermore, these studies do not offer reasons, other than aggregation and unit of measurement, for why BWE at the firm level seems to dissipate at the industry level. This paper explores firm-level and industry-level BWEs using a multi-firm interdependent demand model representative of an industry and provides an explanation based on rational decisions made by individual firms in response to industry characteristics for mixed results between observed firm-level BWE and industry-level BWE. 

时间： 6月16日上午9点—11点

地点：管理科研楼801室

主办单位：中国科技大学管理学院

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